At a time that the western hemisphere was infusing elements of Indian clothing - fashion pioneers in India were doing just the same incorporating classic silhouettes from European & American Fashion. This amalgamation of trends carried through the 1980s, 1990s and in the 2000s.
Among all the items for Indian ethnicity, the 'kurta' and/or 'kurti', and the 'salwar kameez' have adapted to this fusion of cultures with a welcome embrace. Designers and patrons alike, love the 'mash-up', exhibiting an array of prints, patterns, embroidery and embellishments.
OCM, one of India’s largest fabric manufacturers, has transformed to cater to the needs of the modern Indian woman.
And now, they're unraveling a new women's wear line - 'Savannah'.
Adhering to the status quo of 'Indo-Western', combining the patterns & silhouettes with contemporary prints, and keeping in-toe with current trends, Savannah represents versatility and modernity. I really like the vibrant colours. The soft fabric. The fact that I feel unique when wearing them.
Check out the entire range and tell me what you think :www.shopatimpressions.com/Savannah